Give to the unfashionable thing
Money follows stories. Drainage, insurance and boiler repairs raise nothing and close more organizations than anything else.
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Why it lands
Fundraising rewards narrative, which means the photogenic project is funded and the roof is not. Organizations fold over core costs — rent, insurance, a part-time coordinator — that no campaign will ever cover because they make a terrible appeal. Unrestricted money given to the boring part is disproportionately valuable precisely because it is the money nobody else will give.
How
Give it unrestricted and say so: “Use this for whatever is hardest to fund.” A small monthly standing order is worth more than a larger one-off, because it lets them plan. Ask the treasurer what they cannot raise for.
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