Walk a lost person to the corner
Directions are forgotten by the second turn. Walking someone to the point where they can see it is what works.
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Why it lands
Giving directions feels helpful and mostly is not — people retain the first instruction and guess the rest, especially in an unfamiliar place or a second language. Walking thirty seconds to the corner where the destination becomes visible converts a set of instructions into a solved problem, and it is the difference between technically helping and actually helping.
How
If it is close, walk them to where they can see it. Otherwise give a landmark rather than street names, which tourists cannot use. Point at their map rather than describing, and watch them start off in the right direction.
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