Share it rather than commenting on it
A comment reaches the person. A share reaches the audience they are actually trying to find.
The BeingKind editorsPublished How this is written
Why it lands
For anyone trying to sell something, fill an event or find a home for a rescue dog, reach is the entire problem. Comments feel supportive and do almost nothing for it; a share puts the thing in front of a different network. People default to commenting because it is more sociable, which means the cheap, high-value action is systematically under-supplied.
How
Share it with one line saying why you are vouching for it, which is what makes your network pay attention. For a fundraiser or a lost pet, share it again a week later — the second share reaches people who missed it, and almost nobody does it.
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