Send the job to the one person it suits
Broadcasting a vacancy reaches nobody in particular. Sending it to one person with a reason changes their year.
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The BeingKind editorsPublished How this is written
Why it lands
Most people do not apply for jobs they are qualified for, because they read the requirements as a checklist and rule themselves out. A personal message from someone who knows their work — saying specifically why they should apply — overrides that in a way a public post never does. It is the single highest-leverage thing most people can do for someone else's career, and it takes two minutes.
How
Send it directly with the reason attached: “This is you. The bit about migrating legacy systems is literally what you did last year.” Offer to introduce them or look at their application, which is the part that converts encouragement into an actual submission.
Answer if you want. It changes which ideas are shown first.
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