Tell a freelancer what the going rate is
People new to freelancing price from fear. One honest number from someone established resets it permanently.
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Why it lands
Freelance rates are opaque by design and the cost of that opacity falls on newcomers, who guess low, anchor themselves there and take years to recover. Established freelancers know the real numbers and rarely volunteer them, partly from competitiveness and partly because discussing money feels crude. One specific figure — what a client actually paid, for what scope — is worth more than any amount of encouragement.
How
Give the number, the scope and the year: “I charged £2,400 for that in 2025, for four weeks with two rounds of revisions.” Say what you would not do again. Offer to look at their quote before they send it.
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